How To Effectively Communicate Your Strategic Plan To Employees

You’ve developed your objectives and identified the key elements of your strategic plan. But can you communicate it properly throughout your organization?

The key to developing this understanding at all levels of an organization is effective strategic planning communication. When considering strategy implementation, the scope of an organization’s internal communication strategy can make or break the efforts.

With communication being such a prominent driver of strategic success, some organizations may find it helpful to develop a communication plan. A solid communication plan ensures information is being disseminated effectively at all levels.

What Is A Strategic Communication Plan?

A strategic communication plan is a written plan outlining communication to your team on your organization’s objectives. This plan is deliberate with messages and tactics used to help engage employees with your strategy and fuel performance success for your organization.

In his book Balanced Scorecard: Step-By-Step for Government and Nonprofit Agencies, Paul Niven outlines common objectives and key elements for developing a internal communication strategy. We’ll walk through both—and then provide you with a four-step plan that will help you better communicate your strategy.

Common Objectives For Your Strategic Plan

• Build awareness of the Balanced Scorecard, or strategic plan, at all levels of the organization
• Provide education on key Balanced Scorecard concepts to all audiences
• Generate the engagement and commitment of key stakeholders in the project
• Encourage participation in the process
• Generate enthusiasm for the Balanced Scorecard and strategic plan
• Ensure that team results are disseminated rapidly and effectively