To launch a new business book, The Power of Value Selling: The Gold Standard for Driving Revenue and Creating Customers for Life. Goals were to:

  • Generate greater visibility and influence for ValueSelling Associates to sell more business with seasoned revenue professionals and B2B sales leaders
  • Increase awareness for ValueSelling Associates’ brand while building the CEO and author’s personal brand


  • Social media strategy
  • Connected author with 17 top sales industry influencers who promoted the book, reaching 450,000 individuals on LinkedIn
  • 30+ news articles, podcasts, book listings and awards, including:
    • Harvard Business Review
    • Forbes
    • Thrive Podcast
    • Top Sales World
    • The International Journal of Sales Transformation
    • ATD
    • Selling Power
    • Training Industry
    • Sales & Marketing Management Podcast
    • Scale Your Sales Podcast


High Impact Public Relations


Veronica Kido – Publicist

Maria Doyle – Public Relations Consultant

Carolyn Monaco – Publishing Strategist


ValueSelling Associates, Inc.