To develop thought leadership content to help this financial services-focused consultancy standout in a crowded marketplace.

The paper provides current and prospective clients with a solid understanding of this complex and important industry issue, and explains the client’s research-backed point of view on how the upheaval due to COVID is creating opportunities for growth across the financial services industry.


  • Strengthened Capco’s brand positioning as a cloud thought leader
  • Drove sales of its Cloud offerings to
    C-suite clients at financial services and insurance firms.
  • 3-month global multi-channel marketing and media campaign generated:
    o   696 webpage views
    o   99 survey reports downloaded
    o   48 earned media articles secured
    o   48% lift of account engagement during the campaign
    o   7.9% open rate from email campaign


Compelling Writing


Veronica Kido – Writer

Sean Silverthorne – Writer for Ergo Editorial Services, Inc.


Capco, a Wipro company