To develop thought leadership content to help this financial services-focused consultancy standout in a crowded marketplace.
The paper provides current and prospective clients with a solid understanding of this complex and important industry issue, and explains the client’s research-backed point of view on how the upheaval due to COVID is creating opportunities for growth across the financial services industry.
- Strengthened Capco’s brand positioning as a cloud thought leader
- Drove sales of its Cloud offerings to
C-suite clients at financial services and insurance firms.
3-month global multi-channel marketing and media campaign generated:o 696 webpage viewso 99 survey reports downloadedo 48 earned media articles securedo 48% lift of account engagement during the campaigno 7.9% open rate from email campaign
Veronica Kido – Writer
Sean Silverthorne – Writer for Ergo Editorial Services, Inc.
Capco, a Wipro company