Project
To launch a new business book, The Heart Work of Modern Leadership: 6 Differentiators of Exceptional Leaders. PR goals were to:
- Generate greater visibility and influence for the author, book, and The Grossman Group with CEOs, Chief Communication Officers, Chief Human Resources Officers, and Boards & Directors
- Elevate brand reputation of The Grossman Group to be perceived as trusted and credible
- Earn top tier media coverage on the book’s and the author’s leadership and change communication insights
- Secure book awards
Result
-
- Positioned Author David Grossman as a leading voice on modern leadership and change communication
- 50+ earned media articles, podcast guest appearances, and book reviews secured, including:
- MIT Sloan Management Review
- Forbes
- Chief Executive
- Better Boards Podcast
- AllWork.Space 7-part contributed article series
- HR Brew
- HR Dive
- Yahoo! News
- CEO World
- Porchlight ChangeThis
- plus interviews on leading leadership and business podcasts
- 9 award nominations submitted – waiting for winners to be announced
Service
High Impact Public Relations
Team
Veronica Kido – Publicist
Tess Woods – Publicist
Client
The Grossman Group
