Project
To boost the profile of this small semiconductor company by announcing its $6.7 million CHIPS and Science Act funding, working with the U.S. Department of Commerce PR team.
Goals were to secure two types of media coverage:
- News coverage on the Commerce Dept’s CHIPS Act funding announcement
- In-depth interviews and profiles of Jessica Gomez founder and CEO of Rogue Valley Microdevices
Result
- 53 earned media articles secured within 3 weeks, reaching an audience of more than 176 million, including:
o Bloomberg
o Fortune
o Axios
o Quartz
o Yahoo Finance
o EE Journal
o eeNews Europe
o Electronics Weekly
o Federal Technology News
o The Ojo-Yoshida Report
o Semiconductor Digest
o Semiconductor Engineering - 31 pieces of social media coverage and mentions that increased the company’s LinkedIn followers by 243%
- Created a platform for Rogue Valley Microdevices to be more involved in national issues, such as workplace childcare
Service
High Impact Public Relations
Team
Veronica Kido – Publicist
Maria Doyle – Public Relations Consultant
Maria Vetrano – Public Relations Consultant
Client
Rogue Valley Microdevices