Project

To boost the profile of this small semiconductor company by announcing its $6.7 million CHIPS and Science Act funding, working with the U.S. Department of Commerce PR team.

Goals were to secure two types of media coverage:

  • News coverage on the Commerce Dept’s CHIPS Act funding announcement
  • In-depth interviews and profiles of Jessica Gomez founder and CEO of Rogue Valley Microdevices

Result

  • 53 earned media articles secured within 3 weeks, reaching an audience of more than 176 million, including:
    o Bloomberg
    o Fortune
    o Axios
    o Quartz
    o Yahoo Finance
    o EE Journal
    o eeNews Europe
    o Electronics Weekly
    o Federal Technology News
    o The Ojo-Yoshida Report
    o Semiconductor Digest
    o Semiconductor Engineering
  • 31 pieces of social media coverage and mentions that increased the company’s LinkedIn followers by 243%
  • Created a platform for Rogue Valley Microdevices to be more involved in national issues, such as workplace childcare

Service

High Impact Public Relations

Team

Veronica Kido – Publicist
Maria Doyle – Public Relations Consultant
Maria Vetrano – Public Relations Consultant

Client

Rogue Valley Microdevices