Project

To launch a new business book, The Analytics Sandwich: Bringing People and Artificial Intelligence Together to Unlock Business Value. Goals were to:

  • Generate greater visibility, brand recognition and influence for LTPlabs with CEOs, Chief Innovation Officers, Chief People Officers, Chief Analytics Officers, Chief Data Officers and Boards & Directors
  • Increase brand awareness for LTPlabs specifically in the United States while building the author’s personal brand

Result

  • Nearly 20 earned media articles, podcasts, and book listings achieved within 3.5 months, including:
    • Bloomberg
    • Better Boards Podcast
    • Chief Data Officer
    • Directors & Boards
    • MIT Sloan Management Review
    • The European Business Review
    • InformationWeek
    • TechTarget
    • The Data Administration Newsletter (TDAN)
    • Apple Books
    • Everand
    • Good Reads
    • Google Books
    • Rakuten Kobo
    • The Book Shelf Times
    • 24 Symbols

  • Increased LinkedIn and Instagram follower growth for both LTPlabs and the author through a targeted social media strategy

Service

High Impact Public Relations

Team

Veronica Kido – Publicist

Client

LTPlabs