Project
To launch a new business book, The Analytics Sandwich: Bringing People and Artificial Intelligence Together to Unlock Business Value. Goals were to:
- Generate greater visibility, brand recognition and influence for LTPlabs with CEOs, Chief Innovation Officers, Chief People Officers, Chief Analytics Officers, Chief Data Officers and Boards & Directors
- Increase brand awareness for LTPlabs specifically in the United States while building the author’s personal brand
Result
- Nearly 20 earned media articles, podcasts, and book listings achieved within 3.5 months, including:
- Bloomberg
- Better Boards Podcast
- Chief Data Officer
- Directors & Boards
- MIT Sloan Management Review
- The European Business Review
- InformationWeek
- TechTarget
- The Data Administration Newsletter (TDAN)
- Apple Books
- Everand
- Good Reads
- Google Books
- Rakuten Kobo
- The Book Shelf Times
- 24 Symbols
- Increased LinkedIn and Instagram follower growth for both LTPlabs and the author through a targeted social media strategy
Service
High Impact Public Relations
Team
Veronica Kido – Publicist
Client
LTPlabs