Project
To produce a research-backed, powerful story and point of view on design integration to take to market to:
- Build national brand awareness
- Elevate its subject matter expertise
- Strengthen its status among industry analysts
- Secure press coverage
- Generate business leads
Result
- 15+ news articles including Fortune, CXPA, UX Booth, UX Matters that exclusively featured the study
- 9 international solo speaking engagements to reveal the research results
- 6 awards
- 5 analyst briefings, and inclusion in a Forrester Research report
- 350+ warm business leads
Service
Thought Leadership Research Study
Team
Veronica Kido – Writer, Publicist
Paul Johnston – Market Insights
Gwen Moran – Writer
Craig Guillot – Writer
Maria Doyle – Public Relations Consultant
Client
Limina
