Entries by Veronica Kido
Five Most Common Mistakes in Analyst Briefing Decks
What makes the difference between a brilliant analyst presentation and a horror show? Ask any IT analyst why some vendors’ briefing decks leave them cold and you’ll probably hear the same answers coming back again and again. At some time or other, we’ve all been subjected to an awful performance: The stand-up comedian who’s ‘dying’ […]
10 Thought Leaders You Should Be Following to Be More Successful
People are spending an enormous amount of time each day checking social media. A recent study showed teens are spending as much as nine hours a day, and the average person is spending roughly two hours. In today’s fast-paced, content-saturated world, who you choose to follow is massively important to your development as a professional. Instead of trying […]
Five Components Of A Successful Strategic Communications Plan
Communication is a critical part of any organization’s success. Once, I was working closely with the senior leadership to create an email that addressed late deliveries. I remember that when we first started, there were so many ideas swirling in our heads about how to approach this project and what tone of voice would be […]
How To Effectively Communicate Your Strategic Plan To Employees
You’ve developed your objectives and identified the key elements of your strategic plan. But can you communicate it properly throughout your organization? The key to developing this understanding at all levels of an organization is effective strategic planning communication. When considering strategy implementation, the scope of an organization’s internal communication strategy can make or break the […]
Messaging And Positioning For 2020: The Customer Journey As A Continuum
Messaging and positioning are at the core of reaching the right audience at the right time and in the right place. Storytelling reaches far and wide where features and functionality don’t. Every product marketing manager (PMM) is keen on telling the best award-winning story about their customers. You know the good and bad ones when […]
Excited to be the new publicist for MIT Sloan Management Review!
Excited to be the new publicist for MIT Sloan Management Review! I love working with the brilliant publishers and authors on interesting business, leadership and technology topics — from increasing digital savviness in the C-suite to fighting white backlash in corporate America.
3 D’s for Being an Effective Media Spokesperson
Published in the PR News Media Training Guide, this article shares tips for developing, delivering, and determining the results of your message. Learn how to walk in a reporter’s shoes, stay on message, and be quotable. Nulla consequat massa quis enim. Donec pede justo, fringilla vel, aliquet nec, vulputate eget, arcu. In enim justo, rhoncus ut, imperdiet […]
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