Project

To generate brand awareness, visibility, and influence with Board Members, CEOs, CIOs, CDOs for:

  • The new business book, Future Ready: The Four Pathways to Capturing Digital Value
  • MIT Center for Information Systems Research
  • The book’s authors

Result

  • Social media strategy
  • 50+ news articles, podcasts, and webinars, including:
    • Harvard Business Review
    • Forbes
    • Fortune
    • CIO Magazine
    • Strategy & Leadership
    • Directors & Boards
    • Better Boards

Service

High Impact Public Relations

Team

Veronica Kido – Publicist

Carolyn Monaco – Publishing Strategist

Client

MIT Center for Information Systems Research (CISR)