Kido Communications, LLC

Kido Communications, LLC delivers a select mix of marketing communication advisory and implementation services. Share your business goals with us and we’ll align communication programs to support your business needs.

Below is a list of our services and a brief description of them.

Marketing Communications and Public Relations Strategy Development	Strategic plans help a company decide where it wants to go and how to get there. We facilitate a workshop to spark discussion of how a well executed strategy will enable you to meet your business goals, and to help guide your planning and implementation processes. With the workshop completed and critical data gathered, we create a roadmap that will take you to your chosen destination. The strategy and plan may include: Vision and purpose Business goals Marketing and Communications Programs that map to those goals Role of the program Objective Strategy Timeline Key milestones Organizational structure Resource plan Budget

Marketing Communications Audit	Not sure if you have all the pieces to effectively market your business? We can review your marketing plan, roles (who does what?), processes (do they exist?), and collateral materials (what marketing pieces exist?). We perform an analysis to determine what's missing, and provide specific recommendations to improve your roles, processes and marketing materials. [ back to top ]

Merger & Acquisition Communications Planning	When organizational upheaval begins, with all its fear, anxiety, distrust, and paranoia, nothing is more critical than communication. Flooding the communications channels with targeted messages to drive home the meaning and minimize misinterpretation so each constituent feels that communication is directed at them cannot be underestimated. We develop detailed marketing and communications integration plans that start by helping clients gain an understanding of the acquired company's "as-is" status related to processes, applications, infrastructure, policies, practices, and programs through to planning the internal and external announcements about the deal. [ back to top ]

Competitive Analysis	Where do you stack up against the competition in terms of your messaging, both written and visual, and your media perception? We perform communications and media benchmarking to determine the corporate positioning, key messages, theme line, mission and values, style and visual identity, and media coverage of the competitors within your market. Then we analyze the data, compare it with your firm, and provide recommendations on how you can differentiate your business and drive your competition crazy. [ back to top ]

Crisis Communications	Advanced planning and fast action is required to help clients during a business catastrophe. We work closely with you to develop and communicate your messages, strengthen your company’s reputation and overcome your business challenges. [ back to top ]

Internal / Employee Communications	Open and frequent communication with your employees is essential to help them feel engaged and passionate about your company. Many progressive companies now view internal communications as equally important as external communications (i.e.: advertising, marketing, public relations, and investor relations). External marketing reaches its full potential when employees fully "buy in" to a company's vision, brand, messages, goals, and values. We work along side you to encourage employees to become stakeholders in your company, including: Conduct communications audits to analyze how communications are conducted across divisions, offices, and teams Ensure consistent and clear messages across the company Review communication channels (company intranet, emails, newsletters, training sessions, meetings with executives) to ensure employees are receiving information on a regular basis Write copy for employee communications Provide a framework in which employees can anonymously give feedback and suggestions about the company's direction or ask questions and receive timely responses [ back to top ]

Message Development	Formulating a consistent and effective message can be a valuable investment. Your message is a platform for raising public awareness about your business, products and services, or educating your audience on a new concept. We develop messages that help your organization articulate a clear, simple and easy to understand idea. [ back to top ]

Collateral Development	In order to market your company, you need sales tools that make it easy for clients, employees, shareholders, and industry influencers to understand your differentiated business, services, and products, and how you deliver value to your clients. We offer copy writing and graphic design services to develop PowerPoint presentations, brochures, web site copy, client success stories and more. [ back to top ]

Web Site Content Development	In business today, having a web site is just as important as having a business card. After all, your web site is your most public face to the world. Beyond brochureware, it is a critical business tool that enables you to establish your brand, create awareness of your capabilities, and capture new prospective client data and business leads. We provide web copy development, graphic design, and information architecture services. [ back to top ]

News Announcements	Launching a new business? Unveiling a new product or service? Appointing a new executive? Publicizing a merger or acquisition? We develop news announcement programs to help you generate as much buzz as possible in the market and to reach your target audiences. Our news announcement programs include: Strategy development, including tactics, targets, messages, timelines Press kit materials Media tours Analyst tours Media training [ back to top ]

Media Relations	Having your company featured in a magazine or newspaper article is one of the best ways to raise awareness and create preference of your corporate brand and products or services among targeted decision makers. Do you ever wonder how these stories are published? Reporters do not go out and dig up all the stories they write. Many stories come to them from public relations professionals. We develop news announcement programs as well as story ideas to pitch to the media to secure coverage, thereby: Further enhancing your credibility Providing a high level of “third-party” endorsement Providing you with excellent reprints / web content for sales, recruiting, internal communications, and investor relations usage [ back to top ]

Analyst Relations	Analysts and their research reports are major influencers on your clients’ and prospects’ purchasing decisions, as well as the way the media writes about your company. We help you build quality relationships with these key influencers so they: Recommend you to clients and prospects Speak positively about you to the media Include you in their “state-of-the-art” research documents Provide you with competitive intelligence Validate market opportunities for new services and solutions Act as a sounding board to test your go-to-market messages [ back to top ]

Speaker Placement	One of the best methods to create awareness of your company, and generate demand for your services is through public speaking engagements. We research and identify specific conferences and sessions to pursue, develop speaking abstracts, and pitch you as speaker to conference coordinators. If you are invited to speak, the benefits are many: Establishes you as the expert on the presentation topic Further enhances your company’s credibility Provides high level of “third-party” endorsement Provides audience that is interested in your topic Business leads Speeches lead to bylined articles, web content, etc. [ back to top ]

Awards Programs	Awards recognize excellence, accomplishments, and best practices, creating awareness and increasing the visibility for a company or professional role model. We customize awards programs for our clients by researching relevant awards within professional society organizations, business magazines, newspapers, and trade publications, and then submitting nominations. [ back to top ]

Event Management	Participation in events increases mindshare and marketshare of your prospective and current clients, and it establishes and reinforces your brand identity. Before committing time and resources to a specific conference or tradeshow, we provide you with: An analysis of tradeshows that you can sponsor, or attend for networking, based on your market including dates, location and cost Review sponsorship opportunities Once you determine which events your company will sponsor or attend, we help you with: Project management support Creation of cohesive marketing materials Design of a new booth or redesign of existing booth inventory Coordination of client events at the conference Logistics support [ back to top ]