Project
To develop a differentiated brand positioning and messaging platform for a fast-growing technology consulting firm entering its next phase of growth through geographic expansion, new service offerings, and acquisitions, followed by an integrated brand activation and market launch.
Result
- Strategic brand positioning and messaging architecture helped Hylaine stand out and compete more effectively against consulting industry giants
- Cohesive visual and written messaging brand identity introduced
- Core messaging playbook
- Vision + Mission statements
- New logo, typography, color palette
- Icons + Image library
- Brand style guide
- Tone-of-Voice
- Boilerplate
- Keywords and descriptor phrase
- Elevator pitch
- New website launched and increased traffic by 5,525%
- Corporate LinkedIn campaigns increased followers by 50% and led to meaningful engagement with key client decision-makers
- Executive LinkedIn campaigns had 60%+ connection acceptance rate, overall account engagement increased by 100%++
- Sales enablement and marketing assets created for external credibility & visibility
- Corporate overview fact sheet
- Corporate overview PowerPoint
- Social media templates
- LinkedIn cover image
- Email signature
- Industry and service sell sheets
- PR brand launch campaign secured earned media reaching an audience of 77.2 million in key markets:
- Consultants Talk Podcast
- Charlotte Business Journal
- Frisco Enterprise
- Indianapolis Business Journal
- Chief Executive
Service
Sharp, On-Brand Positioning
Brand Launch & Integrated Communications
Compelling Writing
High Impact Public Relations
Team
Veronica Kido – Brand Strategist, Publicist, Writer
Doug Fox – Brand Strategist
Maria Doyle – Writer & Public Relations Consultant
Christopher Tompkins – Digital Marketing Strategist
Wendy Dabcovich – Designer
Josh Ludin – Website Designer
Client
Hylaine
