Project
To maximize the impact, visibility, and value of Hylaine’s sponsorship, keynote presentation and roundtable session at the Digital Insurance Summit.
Result
- Elevated Hylaine’s brand visibility and positioned Hylaine executives as credible insurance industry thought leaders on operationalizing cloud, data and AI at scale
- Created a flagship thought leadership asset that served multiple purposes:
- Established Hylaine’s insurance point of view on Data, AI, and Cloud
- Supported keynote panel messaging
- Generated discussion during executive roundtables
- Provided content for pre- and post-event media outreach
- Created a reusable marketing and sales enablement asset
- Printed for event
- Posted to Hylaine website
- Uploaded to Digital Insurance Summit event resource page
- Extended the value of a single event sponsorship into a four-month awareness campaign
- Strengthened thought leadership positioning by securing earned media coverage in insurance industry-specific news outlets reaching 200+ million insurance executive and technology leader decision-makers:
- Insurance Thought Leadership
- Insurance Innovation Reporter
- Insurance Edge
- Digital Insurance
- Insurance NewsNet
- Insuretech Insights
- Generated website traffic from earned media coverage, introducing nearly 100 new insurance and technology executives to Hylaine’s expertise in AI, cloud, and data modernization
- Established a platform for future conversations around AI, cloud, and data modernization
Service
Compelling Writing
High Impact Public Relations
Team
Veronica Kido – Publicist & Writer
Maria Doyle – Writer & Public Relations Consultant
Wendy Dabcovich – Designer
Client
Hylaine
