Other Projects in this Category:
TowerGroup – Financial Services Business & Technology Annual Conference
August 10, 2011
TowerGroup’s Financial Services Business and Technology Annual Conference & Exhibition is the premier assembly for the exchange of ideas, insights, and solutions regarding the financial industry’s most pressing issues.
Our team managed the entire conference, ensuring that every detail was top notch. Our deliverables included:
- Theme and visual identity development
- Audience acquisition
- Sponsor & exhibitor sales
- Key note speaker selection and management
- Preconference mailer
- Conference brochure
- Presentation design
- Signage
- Stage design
- DVD guided tour of conference presentations
- And more
In conjunction with the conference, we also established a CIO and CTO Community, and held an exclusive, in-person event for community members who were in town for the conference.
The result? More than 500 senior executives from premier financial services institutions attended the conference and rated what they saw and heard as “excellent.” Their positive experience – with the conference and the community event – strengthened TowerGroup’s brand and led to new business opportunities.
