Communication Strategy

Carlisle & Gallagher Consulting Group – Marketing Communication Strategy 12-Month Plan

August 10, 2010

Carlisle & Gallagher Consulting Group (CG) is a fast-growing management and technology consulting firm.  Days after Kido Communications completed CG’s brand positioning and messaging platform, the CEO asked us to develop a 12-month marketing plan to help the firm achieve several business objectives:


  • Help the firm redefine itself among key constituents
  • Shape and deepen internal understanding of, and external appreciation for, the brand
  • Grow strategic-problem solving credibility with C-suite and senior executives
  • Highlight the expertise of CG through investment in new channels and promotional communications
  • Create an image of professional, strategic competencies through sophisticated brand-driven collateral


Using the new brand as the launch pad, we developed a multi-faceted marketing communications strategy as well as supporting programs. The strategy is in the midst of execution and the client is extremely satisfied with our work.