Communication Strategy

Carlisle & Gallagher Consulting Group – Shock and Awe

August 10, 2011

Public Relations Strategy

Carlisle & Gallagher Consulting Group (CG) is a fast-growing management and technology consulting firm. After we worked with CG to roll out their new brand and launch their new website, it was prime time to kick off CG’s public relations program. Simply issuing a series of press releases would not meet CG’s need for exclusive media coverage and analyst attention. To help CG raise its image, Kido Communications developed a comprehensive PR strategy designed to:


  • Create awareness of CG among key industry influencers
  • Target clients as well as recruits
  • Shorten sales cycles so prospects already know who CG is (brand recognition) when sales call are made into target accounts
  • Make CG a prestige brand among targeted decision makers
  • Further enhance CG’s credibility by providing a high level of third-party endorsements
  • Provide CG with excellent reprints and web content for sales and recruiting use


We are in the process of executing on the PR strategy and are on track to deliver the results we promised.