Visual Design

Carlisle & Gallagher Consulting Group – Logo Revision

June 10, 2011

Carlisle & Gallagher Consulting Group (CG), a fast-growing management and technology consulting firm, needed a logo that was as dynamic as the company. CG’s current logo was antiquated and difficult to apply to various mediums, such as the website, PowerPoint, and in advertisements.  Additionally, the arrangement of the logo elements took up too much vertical space, the typographic treatment was delicate, and the logo appeared pixilated and hard to read on screen and in print.

Our goals for the revised logo were to:


  • Make the logo elements less vertical, thereby taking up less space
  • Add more strength to the typography, by using a clean, crisp, and modern type face
  • Ensure the clarity of the logo when it is reproduced for the website, PowerPoint, and in print.


CG’s revised logo meets these goals — and now serves as a strong and streamlined symbol of the firm’s brand voice and attributes.