Carlisle & Gallagher Consulting Group (CG), a fast-growing management and technology consulting firm, needed a logo that was as dynamic as the company. CG’s current logo was antiquated and difficult to apply to various mediums, such as the website, PowerPoint, and in advertisements. Additionally, the arrangement of the logo elements took up too much vertical space, the typographic treatment was delicate, and the logo appeared pixilated and hard to read on screen and in print.
Our goals for the revised logo were to:
CG’s revised logo meets these goals — and now serves as a strong and streamlined symbol of the firm’s brand voice and attributes.
