Thought Leadership

Carlisle & Gallagher Consulting Group (CG) – Mobile Wallet

June 4, 2012

Kido Communications helped Carlisle & Gallagher Consulting Group (CG) deliver a knock-out thought leadership campaign that drove more than 10 analyst briefings and 150 press hits – including coverage by the Wall Street Journal, CNN, and Reuters.  Here’s how we did it:


• Step 1:  Research
We helped CG identify a compelling topic in the cards and payment services market:  mobile wallets. Then, we surveyed 605 U.S. consumers online to find out what people want in a mobile wallet, who the trusted key players will be, and what banks must do to meet consumer expectations and fend off the competitive threat from new entrants.


• Step 2: Analysis
Next, we analyzed the survey results and worked with CG to develop key messages, explore findings, and refine a strong point of view (POV) based on the data.


• Step 3:  Writing
With proprietary data and POV in hand, we created a research paper, press release, and PPT deck — enabling CG’s team to present their intellectual capital to current and prospective clients, as well as the media and analyst communities.


• Step 4: Taking it to Market
Kido Communications worked with CG’s PR team to secure press and analyst interviews with CG subject matter experts, get CG’s name into major media vehicles, and open new doors with clients and prospects.


• Step 5: Celebrating Success
With this campaign, Kido Communications helped CG nail its goal:  when companies in the financial services industry think about mobile wallets, they think CG.  Based on the stellar results of the first campaign, CG is working with Kido Communications to extend its thought leadership program.


Results You Can Measure:
156 press articles generated in U.S. daily newspapers and major financial services magazines including:  CNBC, MSNBC, Reuters, IDG, Bank Systems & Technology, American Banker, Payment Source

50+ requests for a copy of the Mobile Wallet thought leadership research paper

3 well-recognized U.S. financial institutions contacted CG to learn more about their mobile wallet research and services

3 industry conferences invited CG to speak at their events

1,824 views generated by issuing our press release over Business Wire

1 CG authored bylined article secured  in a top financial services vertical magazine, BAI Banking Strategies