Communication Strategy

Content Development


Interactive Media & Video Production

Internal Communications

Public Relations

Thought Leadership

Visual Design

Website Design & Development

Cut through the clutter to reach people’s hearts and minds

Having a strong brand can have a big impact on your business. Essentially, brand recognition plus consistency equals increased brand value. Increased brand value leads to increased sales — which leads to increased profits.

We help clients articulate in plain, hard-hitting language who they are, what they promise, how they are unique, and why people should care. Our clients include companies who need to develop new brand identities from scratch as well as established firms who need to crystallize their positioning and messaging or transform their current brand. Our brand work includes developing:

  • Messaging & Positioning
  • Brand promise, voice, and attributes
  • Taglines
  • Logos
  • Visual identity systems

Help your company decide where it wants to go and how to get there

With a communications strategy, you can ensure that your marketing efforts are helping you achieve your overall business goals. Kido Communications works with professional services firms to create marketing and public relations strategies that do just that — whether the objective is enhanced credibility, increased brand recognition, or shortened sales cycles. Our marketing communications and PR strategies encompass:

    • Vision and purpose
    • Business goals
    • Marketing and communications programs that map to those goals
    • Key objectives
    • Timeline Critical milestones
    • Organizational structure
    • Resource plan
    • Budget

Captivate your audience with relevant, thoughtful, and informative written materials

We generate clear, concise, and compelling copy makes it easy for your community to understand your differentiated business, services, and how you deliver value to your clients. We offer copy writing and visual design services to develop a variety of online, interactive media and print marketing materials, including:

  • Corporate brochures
  • Service/solution data sheets
  • Website content
  • Client success stories
  • Thought leadership papers
  • White papers
  • Bylined articles
  • PowerPoint presentations
  • Blogs
  • And more

Wow your crowd with an event to provide thought provoking insights, roll out new initiatives, or celebrate major milestones

There is nothing like an event to get your key constituents energized and on the same page. But events can be tricky. The ability to manage all the details – often against tight timelines – can mean the difference between a smash success and a big flop. Kido Communications keeps all the plates spinning — making sure that every aspect of your event contributes to your overall goals. Our event expertise covers the spectrum:

  • Creating event theme
  • Designing the agenda
  • Securing speakers
  • Venue selection
  • Promoting the event for audience acquisition
  • Designing visuals (staging, signage, posters, handouts)
  • Selecting gifts and giveaways
  • Developing content for speeches and presentations
  • Creating conference brochures
  • Building event websites
  • Producing multimedia presentations
  • Managing logistics
  • Providing project management

Attract attention, drive traffic to your website, and keep users coming back for more

Including interactive media in your marketing mix is essential. Kido Communications works with clients to create videos, flash presentations, and other forms of interactive media that are used as sales and recruiting tools as well as internal communications and training vehicles.

Your company can use our interactive media solutions to:

  • Attract and keep Web visitors
  • Drive traffic to your site (SEO)
  • Give your business a personal face
  • Engage customers with your brand
  • Encourage repeat visits to your site
  • Stand out from the competition
  • Strengthen internal communications
  • Onboard new employees
  • Enhance your presence at trade shows and events
  • Demo new products and services

Keep your employees informed, engaged, and energized

Communicating with your employees is as critical as communicating with your clients. With a comprehensive and high-touch internal communications strategy, you can provide an ongoing channel for two-way communication about important company news and community events. You can also build employee knowledge, effectiveness, loyalty, and morale; and support employee retention efforts.

Kido Communications develops internal or employee communication strategies and provides the tactical support to execute the programs. Our solutions include:

  • Multimedia communications channels and intranets
  • Video presentations
  • In-person employee events
  • Executive communication programs
  • Employee recognition and rewards programs
  • Brand training
  • Lunch and learn sessions
  • Crisis communications programs
  • Sales training

Make your company a prestige brand among targeted decision makers

PR is one of the most cost-effective means to impact your business. Our PR services include:

  • Media Relations
  • Social Media
  • Bylined Articles
  • Analyst Relations
  • Awards
  • Speaker Placement
  • Crisis Communications

The benefits are many:

  • Shortens sales cycle so prospects already know who you are (brand recognition) when sales calls into accounts
  • Further enhances credibility by providing a high level of third-party endorsement
  • Establishes your firm as the expert on the article or presentation topic
  • Provides an audience that is interested in your topic
  • Leads to business development opportunities
  • Provides excellent reprints / web content for sales use
  • Facilitates recruitment
  • Bolsters employee morale

Gain attention for your expertise by creating and marketing powerful points of view

One of the best ways to gain exposure for your firm is by creating and marketing powerful points of view on hot topics and industry trends. These points of view can be used to drive thought leadership campaigns that create differentiation for you firm and prove to your target market that your expertise is important to their success. They also attract press and media attention that generates new sales leads.

We work with firms to determine the topic of their thought leadership initiative and the initial hypothesis on the topic (the problem and how companies should solve it). Then, we construct and execute a survey, analyze the survey results, develop the point of view, and write the thought leadership report. Once the report is complete, we aggressively market it through an Integrated Marketing Campaign that includes:

  • Analyst briefings
  • Press interviews
  • A press release
  • Bylined articles
  • Presentations at key industry conferences and events
  • Client dinners in multiple cities
  • Direct mail campaigns
  • Webinars

Bolster your brand and provide a professional image for your firm

Brands are communicated through images and graphics, as well as words. We offer visual design services that powerfully and accurately represent your brand, increase brand recognition, enhance your professional image, and help attract new clients. Our design deliverables include:

  • Logos
  • Visual identity systems
  • Typographic treatments
  • Color palettes
  • Imagery
  • Websites
  • Flash presentations
  • Videos
  • Print collateral
  • Stationery and business cards

Bring your brand to life online, create a rich and engaging experience, and capture new business and recruiting leads

Your website is an essential business tool that should enhance your brand and support your business goals.

Kido Communications designs and develops websites that bring brands to life online. We help our clients create a rich and engaging experience that maps to the real-world experience of working with their firm and enables them to capture prospective client data, business leads, and recruiting leads.

The sites we create are typically built on a content management system. They incorporate search engine optimization (SEO) and social media tools, and can integrate with other sales and recruiting applications.

Our process guides clients through the website design and development process — from concept through launch:

  • Strategy
  • User experience research
  • Visual design
  • Interactive media
  • Content development
  • Internal and external launch programs