Having a strong brand can have a big impact on your business. Essentially, brand recognition plus consistency equals increased brand value. Increased brand value leads to increased sales — which leads to increased profits.
We help clients articulate in plain, hard-hitting language who they are, what they promise, how they are unique, and why people should care. Our clients include companies who need to develop new brand identities from scratch as well as established firms who need to crystallize their positioning and messaging or transform their current brand. Our brand work includes developing:
With a communications strategy, you can ensure that your marketing efforts are helping you achieve your overall business goals. Kido Communications works with professional services firms to create marketing and public relations strategies that do just that — whether the objective is enhanced credibility, increased brand recognition, or shortened sales cycles. Our marketing communications and PR strategies encompass:
We generate clear, concise, and compelling copy makes it easy for your community to understand your differentiated business, services, and how you deliver value to your clients. We offer copy writing and visual design services to develop a variety of online, interactive media and print marketing materials, including:
There is nothing like an event to get your key constituents energized and on the same page. But events can be tricky. The ability to manage all the details – often against tight timelines – can mean the difference between a smash success and a big flop. Kido Communications keeps all the plates spinning — making sure that every aspect of your event contributes to your overall goals. Our event expertise covers the spectrum:
Including interactive media in your marketing mix is essential. Kido Communications works with clients to create videos, flash presentations, and other forms of interactive media that are used as sales and recruiting tools as well as internal communications and training vehicles.
Your company can use our interactive media solutions to:
Communicating with your employees is as critical as communicating with your clients. With a comprehensive and high-touch internal communications strategy, you can provide an ongoing channel for two-way communication about important company news and community events. You can also build employee knowledge, effectiveness, loyalty, and morale; and support employee retention efforts.
Kido Communications develops internal or employee communication strategies and provides the tactical support to execute the programs. Our solutions include:
PR is one of the most cost-effective means to impact your business. Our PR services include:
The benefits are many:
One of the best ways to gain exposure for your firm is by creating and marketing powerful points of view on hot topics and industry trends. These points of view can be used to drive thought leadership campaigns that create differentiation for you firm and prove to your target market that your expertise is important to their success. They also attract press and media attention that generates new sales leads.
We work with firms to determine the topic of their thought leadership initiative and the initial hypothesis on the topic (the problem and how companies should solve it). Then, we construct and execute a survey, analyze the survey results, develop the point of view, and write the thought leadership report. Once the report is complete, we aggressively market it through an Integrated Marketing Campaign that includes:
Brands are communicated through images and graphics, as well as words. We offer visual design services that powerfully and accurately represent your brand, increase brand recognition, enhance your professional image, and help attract new clients. Our design deliverables include:
Your website is an essential business tool that should enhance your brand and support your business goals.
Kido Communications designs and develops websites that bring brands to life online. We help our clients create a rich and engaging experience that maps to the real-world experience of working with their firm and enables them to capture prospective client data, business leads, and recruiting leads.
The sites we create are typically built on a content management system. They incorporate search engine optimization (SEO) and social media tools, and can integrate with other sales and recruiting applications.
Our process guides clients through the website design and development process — from concept through launch: